Hypebeast -
18 May 2016 22:07

As we documented here, New York pop-expressionist artist Jay West visited Levi's Eureka Innovation Lab to meld his unique approach to painting with the brand's rich denim heritage. What resulted, aside from a vibrant, hand-painted Tucker Jacket, was a lesson in denim's stronghold in self-expression. Awed by Jay's work, Levi's decided to replicate the Harlemite's masterpiece and apply it to 20 limited-edition 501 jeans, using the laser technology at the Eureka Lab. Although subtle, the design app...
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